1. What ChloAI is

ChloAI is a structured product-creation workspace for fashion teams. It is a decision workspace, not an AI image generator. Our thesis is that fashion teams need a better way to structure design intent before decisions lock — not just faster creative output.

Today, much of that intent lives across spreadsheets, PLM, shared drives, moodboards, decks, chat threads, image folders, and designer memory. Those systems hold useful information, but they force teams to re-stitch context every time they compare options, review a line, brief vendors, or explain why a decision was made. ChloAI replaces that manual re-stitching with a connected workspace where the work itself is the source of truth.

Inside that workspace, ChloAI connects:

• Concepts — the anchor for structured design work.
• Variants — comparable options, not disconnected files.
• Attributes and assets — tied to the decision they support.
• Feedback — captured as reusable product knowledge, not chat threads.
• Seasonal learning — context that compounds instead of disappearing each cycle.

AI is part of the product, but it is not the product's identity. ChloAI uses AI to reduce versioning, summarize tradeoffs, generate structured options, and surface reusable patterns. The durable value is the product context that accumulates with each season.

2. Who it's for

ChloAI is built for fashion organizations where creative product development is high-volume, cross-functional, and decision-heavy. We start by serving the design-side workflow deeply before expanding into broader merchandising or PLM territory.

Primary users today:

• Senior Designers — need to guide creative direction, compare options, and keep product intent coherent across a season without losing the reasoning behind each decision.
• Designers — need a practical workspace for concepts, variants, assets, annotations, and design iteration so iteration speed does not produce unmanageable clutter.
• Design Viewers — need to review product context without editing the source of truth.
• Org Admins — need to manage users, brands, seasons, product attributes, and workspace configuration.

Secondary and future audiences include Merchants, Product Developers, Sales and wholesale teams, Planners, and Executives. Each of those roles benefits when upstream design decisions arrive structured rather than flattened — but the design-side workflow comes first.

3. Where we are today

ChloAI is in a closed beta. Access is invite-only, and we are partnering with a small number of fashion teams during the build. We are not optimizing for breadth right now; we are building ChloAI alongside the teams who will use it, so that the workflows we ship reflect how design and product decisions actually get made.

Wider availability, integrations, and downstream outputs — line sheets, design briefs, review packets, and PLM bridges — are on the roadmap, but they trail the upstream workspace that comes first.

4. How to engage

If you are a fashion team interested in joining the closed beta, or if you want to learn more about how ChloAI fits your design workflow, reach out:

info@chloai.design

How do we get in touch?